Mutiara Hening
PORTFOLIO
Copywriter, Creative Writer
Work Experience
entrance digital
SENIOR COPYWRITER
(2023-present)
NIAGAHOSTER
SENIOR CREATIVE
COPYWRITER (2022-2023)
kompas cyber media
fREELANCE content writer (2020-2021)
SINGGASANA HOTELS
AND RESORTS
COPYWRITER (2018-2022)
gracenote
content writer (2017-2018)
copywriting
2020-present
Unleash the Monster Inside
iqoo 12 grand launching (2023)
iQOO (sub brand of Vivo), launched their flagship edition, iQOO 12, on December, 2023. Our team received a brief to develop their existing tagline “Monster Inside” which will then be used throughout the campaign. For the 1st phase of our strategy, we released three key visuals accompanied by copy that represents iQOO 12's spirit as a powerful tool to elevate customer’s life.
Maybank Seasonal Campaign
Maybank indonesia (2023-present day)
For Maybank Indonesia’s seasonal campaign, my team and I worked with ‘simple yet heartwarming’ concept in mind. We try to emphasize Maybank’s commitment on Humanising Financial Service, through their passion, integrity, and outstanding performance. But, instead of highlighting this key points in a stiff way, we add a touch of warmness and fun in our copy and KV.
Jawara Hari Merdeka
Niagahoster independence day sale (2023)
For Indonesia's 78th Independence Day, we release a sale campaign with one main creative idea - celebration of champions. Through this special offer our goal is to encourage aspiring digital marketers or entrepreneurs to build their dream website with Niagahoster. By doing so, they will then going to be able to achieve online success and become a champion. Thus, a tagline Jawara Hari Merdeka was born.
Get, Set, Grow
Niagahoster anniversary sale (2022)
"Intinya kita harus encouraging customers biar nggak takut mulai bisnis online dan bikin website di tengah issue resesi. Kan lumayan buat penghasilan tambahan mereka."
I remember vividly how my Marketing Manager share his thoughts about Niagahoster's Anniversary Sale campaign in a weekly meeting. So, combining his visions and ours, we (Creative Team) decided to take different approach on this year's sale copy. Instead of only advertising discount and features, we encourage customers to build their own website, so that they can fully take the profits out of it.
Using this guideline, I came up with the Get, Set, Grow catchphrase which carries the following meaning: people get their website, set it up, then they can watch their business grow from this moment onwards.
Bangun Ide Hebat dengan Website
niagahoster new year sale (2022)
For Niagahoster's 2023 New Year Sale campaign, I was given a prompt to create a copy based on this idea: New Year is about new resolutions, goals, and ideas. By giving interesting offer, we encourage our customers to not shying away from creating new website and seizing new opportunities.
Bangun Ide Hebat dengan Website was then born as a way to communicate this idea to Niagahoster's customers.
Geta Kofie
COPY FOR COFFEE'S PACKAGING (2020)
Click on the 2nd picture for more details
Makan Bareng Dimsum Mbludak
COPY FOR SOCIAL MEDIA KV (2020)
Rekomendasi Menu Bukber
dimsum mbludak ramadan (2020)
Skill yang Bikin Kaya Raya
Copy for social media KV (2020)
Click on the picture for more details
script writing
2021-present
Mengenal Landing Page: Si Halaman Penghasil Cuan
3 EPISODES OF Exclusive YOUTUBE SERIES, featuring lecturer/
web developer and designer/influencer sandhika galih (2022-2023)
Amankan Domain Sejak
Idenya Dalam Pikiran
niagahoster domain sale (2022)
Hindari Masalah Hosting
yang Bikin Salting
niagahoster unlimited hosting sale (2022)
Tahun Baru Imlek Tambah Hoki
Maybank indonesia cny campaign (2024)
Momen Penuh Kebaikan
Maybank indonesia ramandan campaign (2024)
Buat Performa Website
Sekencang Badai
vps kvm sale campaign (2022)
Branding Meroket
dengan Email Hosting
Email hosting campaign (2022)
passion project
2013-present
stories and thoughts (2013)
Back in college, I made a promise to myself that I would always write something (every week) to polish my writing skills. Hence, I'll Write Something was born as a way to keep that word and myself productive. The initial idea for this blog was to treat it as some sort of digital diary. However as time goes by, I started to find the joy of putting my unpolished poetry and horror short stories there.
Collection of poetry (2019)
2019, Monday morning, I spent almost 1,5 hour to get to the office from my house. The traffic was insane. My bus was barely move an inch after spending more than 15 minutes on the same spot. I texted my friend, complaining how draining it was to spend Monday morning amidst Jakarta's traffic. She replied with the same story about this Godforsaken traffic. We ended up spending the next few minutes to exchange complaints - thus I came up with my first piece for Sajak Suntuk. Since then, I make this poetry writing session as a habit.
Work
with Me
+62 812-8721-8422
@mutiarahening
mutiaraheningpratiwi@gmail.com
